09 Avr EOS 2026

The 2026 edition of EOS – European Outdoor Show delivered on its promise. Held for the first time in Parma from March 28 to 30, the event recorded a positive response, confirming its role as a key reference point for the hunting, shooting, and outdoor industry. Figures from recent editions—over 40,000 visitors, more than 400 exhibitors, and over 700 brands from 40 countries—highlight a solid and continuous growth, fully confirmed in this new location.

In this context, Stoeger AIRGUNS took center stage. The brand’s presence at the show was strong, authoritative, and highly visible. Its dedicated booth, strategically positioned alongside leading brands such as Benelli, Beretta, and Franchi, reinforced Stoeger Airguns’ dominant position in the global market.

This is no coincidence. Stoeger AIRGUNS arrived at EOS 2026 with a clearly defined growth path. In recent years, the brand has worked across all key areas—reputation, product quality, and range expansion—building an increasingly mature and competitive positioning. The results are evident, both in Italy and across international markets.

Unsurprisingly, the XM1 Pro was the highlight of the stand. The true star of the showcase, it captured the attention of industry professionals, customers, and visitors alike. Feedback was extremely positive: those who tested or closely examined it particularly appreciated the attention to technical details, the quality of design, the ergonomics, and the overall perception of an advanced product. The XM1 Pro represents far more than a new model—it is tangible proof of the significant leap forward achieved by Stoeger Airguns.

The audience at this edition was notably diverse: experienced enthusiasts, hunters, sport shooters, curious visitors, and newcomers approaching the world of airguns for the first time. This is a key signal, demonstrating Stoeger AIRGUNS s’ ability to engage with a broad and cross-sectional audience.

Beyond the exhibition itself, the event also offered important moments for discussion and relationship-building. The Benelli Sales Meeting provided a valuable opportunity to align with the sales network and share strategies and objectives. This was followed by the Benelli Gala Dinner, one of the most significant moments of the event, held in an atmosphere of strong participation.

During the evening, Outdoor Enterprise Switzerland was awarded Best Distributor of the Year 2025 for Stoeger AIRGUNS, with special recognition given to René Hauke. A well-deserved award, celebrated in a pleasant setting and marked by strong relational value shared with partners.

EOS Show 2026 confirms the success of Stoeger AIRGUNS. The brand continues to grow, strengthen its position, and consistently demonstrate—through concrete results—the quality of the work carried out in recent years.